Repair First, Style Second

Giovanny Jorge, Founder and Master Stylist

After seeing too many botched color jobs, bleach-fried hair, and shoulders peppered with flakes and dandruff, master stylist and founder, Giovanny, had seen enough. It was time to make hair and scalp health a top priority.

“I wanted to create solutions to bring my clients hair back to life.”

Inspired by ancient, medicinal remedies like essential oils, and the traditional hair steaming process, Giovanny has made a name for herself as New York City’s unofficial hair doctor. With over twenty years of experience with all hair types, Gio combines her love of hair styling with serious hair and scalp remedies to make her clients’ manes nothing short of free flowing, beautiful art.

In addition to her holistic view of hair health, Gio specializes in hair painting and coloring techniques such as Bayalage and highlights


Reina, Master Stylist

With 20 year of experience of continuous learning and a desire to serve, Reina strives to make her clients look the way they want to feel… amazing!

An avid listener and gifted stylist, Reina’s talent is her eye for finding the right look for her clients. Her reward? When her clients know it too!

Jennifer, Master Stylist

Originally from Westchester, NY, Jen has been a hair stylist for over 13 years.

”In high school I had the opportunity to go to a trade school half the day (Southern Westchester BOCES). I had no clue what I wanted to do with my life, so I took cosmetology for fun. I discovered my talent doing hair!”

Jen takes pride in giving her clients the best service, giving them exactly what they want and need.

“I do everything from color to cuts, but I specialize in blondes and balayage”

Elda, Stylist

Originally from Dominican Republic, trained in Barcelona, but calls New York home, Elda has seen it all. Well versed in various hair type textures, Elda specializes in collagen and keratin treatments. Her character most of all shines through her work; warm, attentive, diligent, and professional.